Roots is a private family social app for families and the friends who count as family. Share daily updates and preserve memories without ads or a public audience.
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Group chats are noisy. Shared albums are easy to forget. Public feeds were never built for family life. Roots keeps the conversation and the memories together.
One family moment
“We finally got the whole family into one photo at Maya’s wedding.”
Saturday · 8:42 PM
Everywhere else
A day later, it sits under 127 newer messages.
The photo is saved, but the story around it disappears.
An algorithm decides who gets to see it.
“Who has the good wedding photo?”
In Roots
Only the family and close friends you invited can see it.
The replies stay attached to the moment.
Save it in Maya’s Wedding and find it for their anniversary.
Still there when you need it.
What you can do with Roots
Share it today, give it a home, and come back to it when it matters.
That night
Daily check-ins
Post the wedding photo with a sentence. The family sees it without sending it to a public audience.
That week
Folders
Add it to a folder called Maya’s Wedding with the rest of the photos, stories, and reactions.
A year later
Memory prompts
Roots brings it back around their anniversary, with the conversation still attached.
Create a profile for kids, pets, or loved ones who aren’t posting for themselves. Their stories still belong with the family.
Create their profile before they’re old enough for an account. Keep the photos, drawings, and milestones together until they’re ready.
Give the muddy walks, vet visits, and ridiculous photos a home of their own.
A memorial profile keeps their photos and stories in one place, where the family can find them and remember together.
Roots is in private beta. Leave your email and we will let you in.
